I recently saw an acronym for the word “real:” Relationships Environment Attitude Leadership I decided that those were the four areas that I would focus on for 2015… in my business and in my personal life. But here, I’d like to talk about business and this month I’m going to…
I’m a diehard apple fan…. granny smith’s are my particular apple of choice—I love their tart flavor and crispy texture. This time of year reminds me of going to apple orchards various times when I was growing up and it reminds me of going to the Lilly Orchard at Conner…
Do you intentionally lie to your customers/clients? Probably not. Most people in business strive for truth when communicating with their clients. Not just because it’s the right thing to do, but in the long run…. it’s just easier. Besides, when you start making wild claims (especially about products) the government…
I was talking with someone recently who shared with me that the reason that they hadn’t created a promotional piece to market their business was because they didn’t have the money to conduct a survey to know what it was that their customers wanted and/or valued. And I thought to…
