Since the invention of electronic mail (commonly known as email), people have been using the technology to send and receive important information from colleagues, humorous chain mail, and personal communications from friends and family.
Today, email is a major avenue for businesses to communicate with existing and potential customers. From welcome emails to reminders about abandoned carts, email keeps subscribers informed and engaged with the brands they love.
What is email marketing?
Email marketing is a marketing strategy that uses emails to generate measurable returns for your business.
Marketing emails differ in a few ways from a typical email you might send to a relative or coworker.
First, a marketing email is sent to a current or prospective customer. Second, while personal emails are often just relaying information, the goal of a marketing email is always to drive subscriber actions that benefit the business, such as signing up for an event or clicking through to a product page.
You’ll achieve your business goals by delivering value to your readers, often through engaging content, coupons, and exclusive offers.
